Shoe Showroom. Architectural Concept
The concept of this space was built around the combination of white and accent red—the brand’s signature color.
We used a voluminous texture for the display shelves to add complexity and depth to the white color. We’ve managed to create a conceptual corner with a simple and recognizable visual design that can be easily adapted to each of the brand’s locations.
In developing the concept for this shoe showroom, we were tasked with creating an architectural identity for the building, specifically tailored to the location for the brand's flagship store. The site already included adjacent single-story buildings with wooden finishes, and we seamlessly integrated our architectural volume into the surrounding area. We enhanced part of the overhanging roof with a circular hole and a tree growing through it, creating a stylish and minimalist terrace for rest next to the store.
150 m² • Moscow
Project in progress